Description

— The MBI Undergraduate Summer Training Programme (better known as the MUST Programme) is a yearly internship that recruits a dozen undergraduates to undertake a project and lessons on mechanobiology.

Directive

— The MUST Team wanted an updated design for the flyer, something more contemporary and eye-catching to attract younger scientific crowds. Solid, bold blocks of colors and chunky paragraphs of texts were used to create emphasis and visual hierarchy. A new color is featured every year while the rest of the design elements remain the same to create recognizability over time (at least until it become outdated). The photo used for each year spotlights interns from the previous year.

Deliverables

— Flyers + Banners
— Promotion via Twitter ↝, website, newsletter + email
— Delivered a seminar as part of the programme — See slides ↝