Description

— MBI Conference 2023: Mechanobiology in Health and Disease is MBI's flagship international conference, showcasing the latest in our mechanistic understanding of biological processes in health and disease, and advancements in diagnostic and therapeutic designs.

Directive

— Post-Version 1, the organizers requested for something exuding a more scholarly tone, with a cooler palette and featuring microscopy images of cells. DAPI-stained KD cells were chosen, its hues adjusted using the color channels in Fiji. The idea of having '+' and '×' to represent 'health' and 'disease' respectively was well-received and preserved.

Deliverables

— Logo, Flyers, Banners + Website ↝
— Promotion via website (some SEO + web tracking/analytics), email (mass personalized emailing and follow up + mailing list carefully built from all past contacts), print (posting of flyers + disseminating to visitors/collaborators for dissemination) + Twitter ↝
— Administration and organization of in-person conference